We lead with purpose: we explain why it matters before how it works.
We use plain language that a newcomer can understand.
We avoid insider language, acronyms and assumptions that exclude people.
We use digital tools to promote and support encounter; not just announcements.
We communicate less but use various ‘tools’ to reach all parishioners
We don’t overwhelm people with too much information.
We repeat key messages consistently across channels and ministries.
We invite respectful questions, conversation and constructive conflict
We don’t rely on hints or assumptions.
We respect people’s time by being concise, accurate and timely.